I’m a Liverpool-based graphic designer and the founder of Joya Studio.
I’ve recently taken the leap into running my own studio after eight years working in-house within a corporate environment—where I built a strong foundation in design, but always felt the pull to create something more personal, expressive, and aligned with my own aesthetic.
Now at 30, I’m focused on building a studio that reflects what I genuinely care about: thoughtful design, attention to detail, and work that feels as good as it looks. When I’m not designing, I’m usually planning renovations, decorating my home, or travelling to new places to explore and find inspiration.
Hi, I’m Gemma.
My Approach
I believe the best design comes from a balance of intuition and intention. My process is collaborative and considered, grounded in understanding what you need your design to do, not just how it should look.
I’m drawn to work that feels refined, quietly confident, and visually beautiful without being overworked. Whether it’s branding, editorial, or something more bespoke, I aim to create design that feels natural, cohesive, and built to last.
Thoughtful by default
Every detail has a purpose. I don’t believe in overcomplicating things or adding noise for the sake of it—clarity and restraint often create the strongest results.
Personal, not formulaic
No two projects should feel the same. I take the time to understand you and your vision so the final outcome feels distinct, considered, and genuinely yours.